If you have lived in or around Columbus, Ohio for any length of time you immediately know who’s slogan is “We’re Dealin!”. In a brilliant marketing move the slogan was coined years ago and has never been forgotten. I remember as a kid going with my parents out to the Ricart Mega Mall, it looked like cars for miles! My parents have always been very conscientious when it comes to car purchases and really do their research so I knew Ricart Car Dealership in Columbus, Ohio was doing something right. Fast forward to today and the business is now under the management of Rick Ricart and while they are still dealing I wondered if it was the same dealership my parents trusted all those years ago.
I was invited to come out to Ricart and get a behind the scenes look and a personal Q&A session with Rick Ricart. Let me start by saying Rick Ricart is exactly like you would expect him to be from the commercials, which is very refreshing. He is also very candid and seems to be an all around good guy who values family and hard work. He spoke warmly of the family involvement and I was thrilled to learn that he was not just handed the company he had to work his way up and started at the very bottom painting light poles. As someone who has started my own company (albeit small) I really respect that his father and uncle did not just hand it off to their kids. They made them earn a place in the company so that they respected the brand and the legacy!
So now for the cars! We toured a really cool 360 photobooth where they take detailed pictures of every aspect of every used car that comes in. As a person who shops online for used vehicles I loved the attention to detail so that when you drive out to see the car in person it is exactly what you expected. The Ricart car dealership in Columbus Ohio sells both used and new cars all on the same lot just in separate areas which I find very appealing. By having such a large inventory in one location the likelihood of you finding the right car in one trip is very high.
Ricart also values it’s employees and customers and has taken steps to ensure total satisfaction from both. The have a free car wash on site for anyone with a Ricart bought car. They even have a gas station to fill up after you clean up your car and they are opening a Subway and gym for employees on site. Rick Ricart has taken steps to ensure a more happy and loyal workplace and it is working, employees are staying longer and are happier!
This Spring I will be looking for a new car, my family is going from 6 to 7 and a minivan is just too tight with all those car seats. I have my heart set on a used Suburban if we can find one in our price range. Immediately after visiting Ricart I went online and checked the inventory for used Suburban’s I found 2 and one was perfect, it was exactly what I wanted and in my price range, no one else had one that met my needs. Sadly it has since sold but it has definitely got me keeping an eye on Ricart car dealership for my next car purchase!
Thank you Ricart for lunch and the behind the scenes look! All opinions are my own.